Our aim as business owners is to increase our leads and sales. And this makes sense, right? We can’t run a business without any customers.
But often, in the pursuit of more and more sales, we forget one thing: getting sales from the right people. And when we forget to do this, it can lead to some pretty disastrous results…
In this course, you will learn to create the kind of content that consistently attracts higher paying clients who are eager to work with you, understand your processes and respect your time and expertise.
This video course covers the eight pillars that make up your Content Fortress: repelling content, attracting content, sales content, pricing content, guiding content, process content, culture content and opinion content.
For each pillar we’ll delve into what the content is, give you examples of companies doing it well, and more importantly, tell you HOW to create the content.
These are full pieces of content such as example blog posts, fully fleshed out so you can take inspiration and apply them to your business.
This means you will never feel stuck when it comes to creating content again – no staring at the blinking cursor! Especially when it comes to the trickier content like sales content!
These email templates are available for every pillar, and provide you with the exact wording you need to use to transform prospects into your ideal customers.
You can save these email templates to your own email folder and use them whenever enquiries come through. They will save you so much time.
We love courses, but we do miss meeting people and making connections with our peers, which is why we set up a Facebook group to help you do exactly that.
It’s also dedicated to ONLY those who have purchased the course, so the information will be specific to you and what you need.
Use our workbook alongside the course and get even more content ideas and strategies! The workbook will encourage you to explore ideas further and help you keep all your notes together.
This will help you plan all your content for the eight pillars that make up your content fortress. It is broken down by each of your products/services, so you will never run out of content ideas again.
This is an easy-to-use MindMap which will give you ideas and prompts for the exact pieces of content you need to create for each of the eight pillars of the Content Fortress.
Although this is mainly focused on blog/video/podcast content, we also provide you with captions and descriptions you can when it comes to promoting your content!
Yes, we’re talking all about content, but we’re actually experts in all things websites. We bring this knowledge to you by giving you an easy-to-follow SEO checklist you can use for every piece of content.
If you spend a lot of time communicating with your customers and clients, this course will help.
We will show you how you can save time communicating, while impressing your clients with your level of communication and customer service (yes, that is possible!)
We’ll teach you how to gain higher paying, dream clients to your business who are eager to work with you, and respect your time, expertise and boundaries.
On the flip side, we’ll also show you how to repel those ‘wrong-fit clients’ from your business.
We created Content Fortress because we weren’t happy with the level of work and stress in our business and how this spilled over into every aspect of our lives.
Content Fortress will help you have better client relationships, a healthier work/life balance and more time work on your business.
Before I started working with Martin and Lyndsay, I wasn’t getting results with my website. My content was okay, but it wasn’t driving enough traffic to my website or getting me any enquiries. With Martin and Lyndsay’s help my website traffic increased by 140%! Not only that, I’ve learnt how to create ‘bolder’ content that saves me time and helps me close sales more efficiently. Because my content drives more traffic to my website, I now get 3-5 enquiries a month and, with a library of better-quality content in my arsenal, I get to convert about 50% of these into sales.
I had a sale worth £3,600 as a result of one of the blogs/ articles I wrote. Martin and Lyndsay are as skilled as you get when it comes to content marketing. They have a way of putting things simply, so the benefits of doing things their way are obvious. Their practical advice is always objective focused. They’d never suggest you do something ‘just because’. I am now producing extremely high quality content, consistently thanks to their advice.”
Don’t you hate it when someone tries to sell you on a strategy that they don’t implement themselves? Well, we actually produce content that delivers us leads and sales. This isn’t just theory. This is based on years of experience.
We host regular Content Marketing Challenges in our membership community and we love reviewing our member’s content. We also have 1-2-1 content marketing clients. It’s no secret we love content marketing and we know what it can do for your business.
Our background is running a web design agency, so we don’t just understand content marketing. We have in-depth knowledge on the 6 key things that make a successful website, such as SEO or lead generation, and we give this knowledge to you.
In 2018 we won the “Best Blog” award from the Content Marketing Academy along with being finalists for other awards too.
We used content marketing to grow our web design agency. In one year, we 10x our website traffic, got tons more leads and sales and raised our prices (by a lot).
But we were also stressed, and constantly busy chasing clients or dealing with scope creep. On the outside we appeared ‘successful’ but behind closed-doors we struggled.
So we thought, if we can use content to grow our business, can we use it to protect our time and attract better, higher-paying clients. And that’s when we developed the Content Fortress Framework.
We hate wasting time. And the last thing we want to do is waste yours.
The biggest benefit of this course is that it will save you so much time in your business.
You will no longer have to constantly communicate with your customers, or battle scope creep or waste time with prospects who never buy from you.
This course was designed to protect your time.
We get you. You just want more clients so you can generate more money. And this is exactly what this course teaches you to do.
The only difference is, it will teach you how to get your ideal clients, who pay more and respect your time and expertise.
In essence, it will even teach you how to get less clients but generate more income.
1-2-1 support is great. But it does come at a cost. For example our consulting clients pay $1000 per month to have direct access to us.
That being said, we do have some support available within our Private FB group.
Yup, $297 is remarkably cheap and you might be concerned about what you actually get for that small fee.
In all honesty (we’re all about honesty, here) we’re charging $297 because we want to help hundreds people get started (rather than a few).
We know how powerful these tools are. If we can help more people begin their journey and start seeing results then hopefully you can share this with your friends who might be struggling too.
Good content is an asset to your business. Content lasts forever, and (if done correctly) it can continuously deliver you traffic, search rankings, leads and sales.
Are you ready to invest in content?
Walking you through EXACTLY how to create content that delivers consistent sales from your dream clients.
Showing you EXACTLY how to create the specific pieces of content we talk about in the course.
Use these to reply to prospects, saving you so much time and ensuring you only attract the right customers to your business.
Dedicated to ONLY those who have purchased the course, so the information will be specific to you and what you need.
Use our workbook alongside the course and get even more content ideas and strategies! The workbook will encourage you to explore ideas further and help you keep all your notes together.
This will help you plan all your content for the eight pillars that make up your content fortress. It is broken down by each of your products/services, so you will never run out of content ideas again.
his is an easy-to-use MindMap which will give you ideas and prompts for the exact pieces of content you need to create for each of the eight pillars of the Content Fortress.
Although this is mainly focused on blog/video/podcast content, we also provide you with captions and descriptions you can when it comes to promoting your content!
Yes, we’re talking all about content, but we’re actually experts in all things websites. We bring this knowledge to you by giving you an easy-to-follow SEO checklist you can use for every piece of content.
You will get your own login details to an online portal on Thinkific which houses everything. Throughout the course the resources will be below the videos
Of course! If you use the following link, you can earn 50% of anyone your refer who becomes a customer.
The first 5 modules are available right now and the remaining modules will be drip fed in over the coming months
Content can come in many forms. Everything from a blog post to a video or from a social media post to an email.
We’re a VAT registered company, and we will charge you VAT depending on your location. However, if you enter your VAT number it should deduct the VAT for you.
This isn’t right for everyone. If you don’t want to produce content or challenge yourself then this isn’t right for you.
Yes, what we teach is suitable no matter what stage you’re at in your content marketing journey.
Most of the content included in the toolkit is downloadable, for this reason, we cannot offer refunds.